10 Best People.ai (Backstory) Alternatives
Short answer: the best alternatives to People.ai (Backstory) are Gong, Clay, 11x. People.ai (Backstory) is revenue intelligence that captures activity and answers pipeline questions (Copilot, subscription). The 10 options below cover a range of autonomy levels, pricing, and integrations so you can match one to your needs.
enterpriseRevenue intelligence platform with AI agents for sales teams
freemiumProgrammable GTM data platform with AI research agents (Claygent)
enterpriseAI digital workers for outbound sales prospecting and voice outreach
freemiumAI agents that research B2B accounts and personalize sales outreach
freemiumB2B sales intelligence and engagement platform with AI GTM agents
subscriptionAI BDR (Ava) for outbound prospecting, research, and email outreach
contactAI for sales calls: coaching scorecards, CRM auto-fill, and follow-ups
subscriptionCold email and outbound sales platform with AI copilot and reply agents
subscriptionAgentic AI for go-to-market that builds and runs outbound campaigns
subscriptionMultichannel outbound sales platform with AI agentic enrichment and signals
People.ai (Backstory) alternatives compared
| Agent | Type | Autonomy | Pricing | Best for |
|---|---|---|---|---|
| People.ai (Backstory) (this) | platform | Copilot | subscription | enterprise, mid-market |
| Gong | product-with-agents | Assistant | enterprise | mid-market, enterprise |
| Clay | platform | Supervised | freemium | smb, mid-market, enterprise, developers |
| 11x | agent | Supervised | enterprise | mid-market, enterprise |
| Aomni | product-with-agents | Supervised | freemium | mid-market, enterprise |
| Apollo | product-with-agents | Supervised | freemium | smb, mid-market, enterprise, developers |
| Artisan | agent | Supervised | subscription | smb, mid-market, enterprise |
| Attention | product-with-agents | Copilot | contact | smb, mid-market, enterprise |
| Instantly | product-with-agents | Supervised | subscription | smb, mid-market, developers |
| Landbase | platform | Supervised | subscription | smb, mid-market |
| Lemlist | product-with-agents | Supervised | subscription | smb, mid-market |
When to stick with People.ai (Backstory)
People.ai (Backstory) remains a strong choice if revenue intelligence that captures activity and answers pipeline questions matches your need and its copilot level and subscription fit your team. Switch only if an option above is a better match on autonomy, integrations, or budget. See the full People.ai (Backstory) profile for its capabilities and sources.
FAQ
What is the best alternative to People.ai (Backstory)?+
The strongest alternatives to People.ai (Backstory) are Gong, Clay, 11x. The best fit depends on the autonomy level you want, your integrations, and your budget, all compared on this page.
Why look for a People.ai (Backstory) alternative?+
Common reasons include pricing fit (People.ai (Backstory) is subscription), the level of autonomy you need, required integrations, or deployment constraints. The options below cover a range of those needs.