Gong vs People.ai (Backstory)
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Gong if you want revenue intelligence platform with ai agents for sales teams (Assistant, enterprise); choose People.ai (Backstory) if you want revenue intelligence that captures activity and answers pipeline questions (Copilot, subscription).
| Gong | People.ai (Backstory) | |
|---|---|---|
| What it is | Revenue intelligence platform with AI agents for sales teams | Revenue intelligence that captures activity and answers pipeline questions |
| Type | product-with-agents | platform |
| Autonomy | Assistant | Copilot |
| Pricing | enterprise | subscription |
| Best for | mid-market, enterprise | enterprise, mid-market |
| Deployment | saas, api | saas, api |
| Modalities | voice, text, email, api | text, api |
| Models | proprietary, model-agnostic | model-agnostic, proprietary |
| Protocols | mcp, rest-api | mcp, rest-api |
| Integrations | Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet | Salesforce, Microsoft 365, Oracle, Zoom, Slack, Webex |
| Capabilities | 4 documented | 4 documented |
Gong
- +Best-in-class conversation intelligence and coaching
- +Surfaces deal risks and buying signals reliably, with solid integrations
- +Hybrid stack of dozens of proprietary models trained on a large sales-interaction corpus, plus MCP support
- -Expensive and quote-based, with a pricing floor that pushes it upmarket
- -AI email generation is seen as weak in reviews
People.ai (Backstory)
- +Automatic activity capture genuinely cuts manual CRM entry
- +Mature, decade-long data foundation underpins forecasting and the "answers" pitch
- +Open MCP architecture works with existing AI tools rather than a walled garden
- -Reviewers report limited dashboard customization and non-intuitive UX
- -Capture from some channels (LinkedIn, Slack) can be incomplete and call data can lag
Which should you choose?
Gong is revenue intelligence platform with ai agents for sales teams, best for mid-market, enterprise. People.ai (Backstory) is revenue intelligence that captures activity and answers pipeline questions, best for enterprise, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.