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11x

AI digital workers for outbound sales prospecting and voice outreach

AI AgentSupervised

Last reviewed 2026-06-18

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11x is a go-to-market automation company selling AI digital workers for sales development. Its flagship product, Alice, is an AI SDR that finds and researches prospects, builds lists, and runs multi-channel outbound campaigns across email, LinkedIn, and SMS, then handles replies and books meetings. The company also offers AI voice agents (Julian and Mike) that field inbound calls, qualify leads, and schedule meetings. The platform connects to CRMs and exposes a unified API across its workers. 11x has been a contested company in the AI sales space. In March 2025 TechCrunch reported allegations that 11x had overstated revenue and its customer base, including counting customers who had exercised contractual break clauses toward ARR and displaying logos of companies that disputed being active customers; 11x contested aspects of the reporting. Revenue and churn figures are attributed to their reporting sources rather than stated as verified fact.

What it can do

  • Run outbound multi-channel campaigns (Alice)

    Autonomous

    Executes configured outbound sequences across email, LinkedIn, and SMS, sending messages and handling replies within campaigns set up and approved by the human team.

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  • Research prospects and build target lists

    Supervised

    Finds companies and contacts via live web search and a built-in data layer, then assembles and enriches prospect lists for human review.

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  • Handle inbound calls and qualify leads (voice)

    Supervised

    AI voice agent answers inbound calls, qualifies leads against criteria, and routes or books meetings.

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  • Manage email deliverability

    Supervised

    Generates per-prospect personalization and manages mailbox warmup, inbox rotation, and deliverability monitoring under configured playbooks.

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Strengths

  • +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
  • +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
  • +Unified API and webhooks across workers for triggering actions from your own stack

Limitations

  • −TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
  • −Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
  • −Real output quality depends heavily on human setup and oversight; the digital-worker autonomy is overstated in practice

Overview

11x sells AI digital workers for sales development. Its flagship, Alice, is an AI SDR; Julian and Mike are AI voice agents. It targets mid-market and enterprise GTM teams.

What it does

Alice researches prospects, builds lists, and runs multi-channel outbound campaigns across email, LinkedIn, and SMS, handling replies and booking meetings within campaigns the human team configures and approves. The voice agents field inbound calls, qualify leads, and schedule meetings. Sending within an approved campaign runs autonomously; research and list-building are human-supervised.

Integrations & setup

Bi-directional CRM sync (HubSpot, Salesforce-class), Slack, managed mailboxes, plus a unified REST API and webhooks across the workers.

Pricing

Annual contracts. The Alice Growth plan reportedly starts at $3,750/mo billed annually; higher tiers are contact-sales.

Reported business concerns

In March 2025 TechCrunch reported allegations that 11x had overstated revenue and its customer base, including counting customers who had exercised contractual break clauses toward ARR and displaying logos of companies that disputed being active customers. 11x contested aspects of the reporting and cited a retention figure. These are reported allegations, attributed to their source and not stated as verified facts.

Best for / not for

Best for mid-market and enterprise teams that want a consolidated outbound motion and have the budget for annual contracts. Buyers should diligence the reported concerns and the real level of human oversight required.

Alternatives

Artisan is the closest AI SDR competitor.

What people are saying

We aggregate real LinkedIn discussion into sentiment for the agents people search most. 11x isn't tracked yet, want it added? Request tracking.

FAQ

What does 11x actually do?+

It provides AI digital workers for sales development. Alice runs outbound prospecting across email, LinkedIn, and SMS, and Julian and Mike are AI voice agents that handle inbound calls and lead qualification. It integrates with CRMs and offers an API.

Why has 11x been controversial?+

In March 2025 TechCrunch reported allegations that 11x overstated revenue and customers, including counting customers who had exercised break clauses toward ARR and displaying disputed logos. 11x contested aspects of the reporting. These are reported allegations, not adjudicated facts.

Sources

Last reviewed 2026-06-18

Alternatives & related

Artisan
AI BDR (Ava) for outbound prospecting, research, and email outreach
Relevance AI
No-code platform to build and manage teams of autonomous AI agents