11x vs People.ai (Backstory)
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose People.ai (Backstory) if you want revenue intelligence that captures activity and answers pipeline questions (Copilot, subscription).
| 11x | People.ai (Backstory) | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | Revenue intelligence that captures activity and answers pipeline questions |
| Type | agent | platform |
| Autonomy | Supervised agent | Copilot |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | subscription |
| Best for | mid-market, enterprise | enterprise, mid-market |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | text, api |
| Models | proprietary | model-agnostic, proprietary |
| Protocols | function-calling, rest-api | mcp, rest-api |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, Microsoft 365, Oracle, Zoom, Slack, Webex |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
People.ai (Backstory)
- +Automatic activity capture genuinely cuts manual CRM entry
- +Mature, decade-long data foundation underpins forecasting and the "answers" pitch
- +Open MCP architecture works with existing AI tools rather than a walled garden
- -Reviewers report limited dashboard customization and non-intuitive UX
- -Capture from some channels (LinkedIn, Slack) can be incomplete and call data can lag
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. People.ai (Backstory) is revenue intelligence that captures activity and answers pipeline questions, best for enterprise, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.