Landbase vs People.ai (Backstory)
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Landbase if you want agentic ai for go-to-market that builds and runs outbound campaigns (Supervised agent, subscription); choose People.ai (Backstory) if you want revenue intelligence that captures activity and answers pipeline questions (Copilot, subscription).
| Landbase | People.ai (Backstory) | |
|---|---|---|
| What it is | Agentic AI for go-to-market that builds and runs outbound campaigns | Revenue intelligence that captures activity and answers pipeline questions |
| Type | platform | platform |
| Autonomy | Supervised agent | Copilot |
| Pricing | subscription | subscription |
| Best for | smb, mid-market | enterprise, mid-market |
| Deployment | saas | saas, api |
| Modalities | text, email | text, api |
| Models | gpt, proprietary | model-agnostic, proprietary |
| Protocols | function-calling, rest-api | mcp, rest-api |
| Integrations | HubSpot, Salesforce, LinkedIn, Gmail | Salesforce, Microsoft 365, Oracle, Zoom, Slack, Webex |
| Capabilities | 4 documented | 4 documented |
Landbase
- +Prompt-to-campaign workflow that builds targeting, copy, and sequences quickly
- +Purpose-built GTM model trained on a large campaign dataset with reinforcement learning
- +Well funded (reported $30M Series A) with experienced founders
- -Conversion-uplift and campaign-speed figures are vendor-reported, not independently verified
- -Email/LinkedIn outbound focus; no native voice channel
People.ai (Backstory)
- +Automatic activity capture genuinely cuts manual CRM entry
- +Mature, decade-long data foundation underpins forecasting and the "answers" pitch
- +Open MCP architecture works with existing AI tools rather than a walled garden
- -Reviewers report limited dashboard customization and non-intuitive UX
- -Capture from some channels (LinkedIn, Slack) can be incomplete and call data can lag
Which should you choose?
Landbase is agentic ai for go-to-market that builds and runs outbound campaigns, best for smb, mid-market. People.ai (Backstory) is revenue intelligence that captures activity and answers pipeline questions, best for enterprise, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.