Photoroom
AI photo editor for product images: background removal, AI backgrounds, and edits
Last reviewed 2026-06-20
Photoroom is an AI photo-editing tool aimed at e-commerce sellers, marketers, and casual creators. Its core is one-tap background removal, on top of which it layers AI backgrounds, AI shadows and relighting, object and people removal, product staging, and text-instruction editing (describe a change in plain language and the model applies it while preserving the original product). It ships as iOS and Android apps, a web editor, and an image-editing API, and in November 2025 it added AI image-to-video generation. Photoroom is a copilot, not an autonomous agent: it generates and edits images on request and a person reviews, selects, and refines the output. Its API and batch editor let teams automate repetitive editing steps (cutouts, resizing, marketplace-compliant margins) across large catalogs, but a human still directs and approves the results. Founded in 2019 and based in Paris, Photoroom reports processing billions of images and passing 150 million app downloads; it raised a $43M round in 2024 at a reported $500M valuation. Traction and usage figures here are vendor-reported.
What it can do
One-tap background removal
CopilotAI cutout that detects complex edges and transparency, available in-app and as a standalone API endpoint for clean product cutouts at scale.
sourceGenerate and replace backgrounds
CopilotCreates AI backgrounds, scenes, and product staging, plus AI shadows and relighting to composite a product into a new setting.
sourceEdit photos with text instructions
CopilotUser describes a change in plain language and the model applies it while preserving the original product image, plus object/people removal and product beautifier (lighting, detail, color).
sourceAutomate catalog editing via API and batch editor
CopilotREST API and batch editor handle cutouts, resizing, reposition/centering, and marketplace-compliant margins across large product catalogs, with chainable calls for multi-step workflows.
sourceAI image-to-video generation
CopilotConverts static product images into short video clips; launched November 2025 as Photoroom's first video feature. Appears positioned for product-content automation.
source
Strengths
- +Strong, fast background removal and product-focused AI editing tools
- +API and batch editor automate repetitive catalog edits at scale
- +Generous free tier plus apps, web, and API across one product
Limitations
- −A copilot, not an autonomous agent: a person reviews and approves outputs
- −API is billed separately per image on top of consumer subscriptions
- −Usage and download figures are vendor-reported
Overview
Photoroom is an AI photo-editing tool for e-commerce sellers, marketers, and casual creators, built around one-tap background removal. It runs as iOS and Android apps, a web editor, and an image-editing API. Founded in 2019 in Paris, it reports processing billions of images and passing 150 million downloads (vendor-reported), and raised a $43M round in 2024 at a reported $500M valuation.
What it does
On top of background removal, it generates AI backgrounds and product staging, adds AI shadows and relighting, removes unwanted objects or people, and applies plain-language text-instruction edits while preserving the original product. The Product Beautifier enhances lighting, detail, and color; reposition/resizing handles marketplace specs. In November 2025 it added AI image-to-video. A person reviews and refines outputs, so it operates as a copilot rather than an autonomous agent.
Integrations & setup
Self-serve apps and web editor, plus a REST API and batch editor for catalog automation (cutouts, resizing, margin compliance, chainable calls). It integrates with Shopify on higher consumer tiers. Built on Photoroom's proprietary models.
Pricing
Freemium. A free plan covers background remover, retouch, and templates with monthly export limits; paid consumer tiers are reported at roughly $7.99/month (Pro), about $26.99/month (Max), and from $99/month (Ultra), with annual discounts. The API is billed per image (Basic from around $20/month at $0.02/image, Plus from around $100/month at $0.10/image) separately from app subscriptions. Enterprise is custom for 200k+ images/year.
Best for / not for
Best for e-commerce sellers and marketers who need fast, repeatable product visuals and catalog automation. Less suited to those wanting an autonomous creative agent, a full vector design tool (see Recraft), or a general-purpose art generator.
Alternatives
Adobe Firefly and Canva offer broader AI design suites; Recraft focuses on brand-consistent images and true vectors; Ideogram targets text-accurate generation.
What people are saying
We aggregate real LinkedIn discussion into sentiment for the agents people search most. Photoroom isn't tracked yet, want it added? Request tracking.
FAQ
Is Photoroom an AI agent?+
No. It is an AI photo editor. It removes backgrounds, generates backgrounds, and edits images on request, and a person reviews and refines the result. It operates at the copilot level. Its API and batch editor automate repetitive editing steps, but a human still directs and approves the work.
Does Photoroom have an API?+
Yes. Photoroom offers a REST image-editing API with background removal plus AI backgrounds, shadows, relighting, and product editing. It is billed per image, separately from the consumer app subscriptions, and starts around $20/month on the Basic plan.
What does Photoroom cost?+
There is a free plan, with paid consumer tiers reported starting at $7.99/month (Pro), Max around $26.99/month, and Ultra from $99/month. The API is priced per image. Enterprise is custom for high-volume catalogs.
Sources
- Photoroom Photo Editor & Generative AI API · accessed 2026-06-20
- Photoroom pricing · accessed 2026-06-20
- Edit product photos with AI using text instructions · accessed 2026-06-20
- Confirmed: Photoroom raised $43M at a $500M valuation (TechCrunch) · accessed 2026-06-20
Last reviewed 2026-06-20