Recraft
Generative AI design tool for images and true vector art with brand control
Last reviewed 2026-06-19
Recraft is a generative AI design tool aimed at designers and brands. Its differentiator is native vector generation: rather than rasterized images wrapped in SVG, it produces real scalable vector files with paths and anchor points, alongside raster image generation. Its Recraft V3 model is notable for accurate text rendering at any size and positioning control that lets users place logos, characters, or products precisely, useful for posters, ads, and brand assets. Built-in tools cover vectorization, background removal, upscaling, inpainting/outpainting, and editing. Recraft is an assistant/copilot: it generates and edits assets on request, and a designer selects and refines, so it is not an autonomous agent. It also ships an API for programmatic and batch generation (raster and vector), making it usable as image infrastructure inside other products. Founded and led by Anna Veronika Dorogush (co-creator of the CatBoost ML library) and based in London, Recraft raised a $30M Series B led by Accel in 2025; user-growth figures are vendor-reported.
What it can do
Generate true vector graphics
AssistantProduces real scalable vector files with paths and anchor points (not rasterized SVG), suitable for editable design work.
sourceGenerate images with controllable text and layout
AssistantRecraft V3 renders text at any size and supports positioning control to place logos, characters, or products precisely for posters and ads.
sourceEdit and manipulate images
AssistantBuilt-in tools handle vectorization, background removal, upscaling, inpainting, and outpainting on generated or uploaded images.
sourceGenerate at scale via API
AssistantAn API supports raster and vector generation, prompt-based editing, batch jobs, and asynchronous processing for embedding in other products.
source
Strengths
- +Native true-vector generation with real paths, not rasterized SVG
- +Accurate text rendering and positioning control for brand-consistent assets
- +API with batch and async jobs makes it usable as image infrastructure
Limitations
- −An assistant, not an autonomous agent; a designer selects and refines outputs
- −Credit-based pricing can add up for high-volume generation
- −User-growth and leaderboard claims are vendor-reported
Overview
Recraft is a generative AI design tool for designers and brands, distinguished by native vector generation and brand control. It produces real scalable vectors and raster images, with strong text rendering and layout control.
What it does
It generates true vector graphics (paths and anchor points), renders text at any size, and supports positioning control to place logos, characters, or products precisely (Recraft V3). Editing tools cover vectorization, background removal, upscaling, inpainting, and outpainting. An API adds raster/vector generation, prompt-based editing, and batch/async jobs. A designer selects and refines, so it is an assistant.
Integrations & setup
Self-serve web app plus an API for programmatic generation; works alongside design tools like Figma. Built on its proprietary models.
Pricing
Freemium: a free tier (daily credits, public images), with paid plans starting around $10/month for commercial rights and private generation, scaling up by credits. API pricing is per-image (raster vs vector).
Best for / not for
Best for designers, marketers, and developers who need brand-consistent images and editable vectors at scale. Less suited to those wanting an autonomous creative agent or a full UI/prototyping tool (see Uizard).
Traction
Founded in 2022 and based in London, led by CEO Anna Veronika Dorogush (co-creator of CatBoost). Raised a $30M Series B led by Accel in 2025 with Madrona, Khosla Ventures, Nat Friedman, and Elad Gil. User-growth figures are vendor-reported.
Alternatives
Typeface and AdCreative focus on brand/marketing creative; Uizard targets UI design; Omneky generates ad creative.
What people are saying
We aggregate real LinkedIn discussion into sentiment for the agents people search most. Recraft isn't tracked yet, want it added? Request tracking.
FAQ
Is Recraft an AI agent?+
No. It is a generative AI design tool. It generates and edits images and vectors on request, and a designer selects and refines the output. It operates at the assistant level, and its API lets it serve as image infrastructure in other products.
What makes Recraft different from other image generators?+
Native vector generation (real paths and anchor points, not rasterized SVG) plus accurate text rendering and positioning control via Recraft V3, aimed at brand-consistent design rather than just art.
Sources
- Recraft API · accessed 2026-06-19
- Recraft Series B announcement · accessed 2026-06-19
- Recraft raises $30M Series B (Businesswire) · accessed 2026-06-19
Last reviewed 2026-06-19