Clay vs Unify
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium); choose Unify if you want ai-native gtm platform with research agents and signal-driven plays (Supervised agent, subscription).
| Clay | Unify | |
|---|---|---|
| What it is | Programmable GTM data platform with AI research agents (Claygent) | AI-native GTM platform with research agents and signal-driven Plays |
| Type | platform | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) | subscription · Growth from $1,740/mo (annual, 50K credits, 1 user) |
| Best for | smb, mid-market, enterprise, developers | mid-market, enterprise |
| Deployment | saas, api | saas, api |
| Modalities | text, browser, api | text, email, api |
| Models | model-agnostic, gpt, claude | gpt, model-agnostic |
| Protocols | rest-api, function-calling | rest-api, function-calling |
| Integrations | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail | Salesforce, HubSpot, Gmail, 6sense, Clearbit, Demandbase |
| Capabilities | 5 documented | 4 documented |
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Unify
- +Genuinely AI-native: signals, research agents, and Plays in one platform
- +Strong logos and investor backing for a young company
- +Transparent task-specific model strategy (GPT family plus OpenAI computer-use for browsing)
- -Expensive with annual lock-in and a four-figure monthly floor that excludes SMBs
- -Narrow native integrations (Salesforce/HubSpot CRM and Gmail only)
Which should you choose?
Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. Unify is ai-native gtm platform with research agents and signal-driven plays, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced Clay and Unify profiles. Open either profile to review its evidence and last-reviewed date.