Unify
AI-native GTM platform with research agents and signal-driven Plays
Last reviewed 2026-06-18
Unify (Unify GTM) is an AI-native go-to-market platform built in three layers: signals (buyer-intent data), Plays (orchestration), and AI agents (execution). It captures and qualifies 25+ types of buyer-intent signals against a company's addressable market, researches accounts and contacts with task-specific AI agents, generates personalized outbound, runs multi-channel sequences via Plays, and keeps the CRM in sync. Unify targets growth-stage to enterprise B2B SaaS teams (sales, marketing, growth, RevOps), with several notable AI-company logos; its four-figure monthly floor excludes SMBs. Its agents emphasize transparency and control, and outbound auto-sends within a pre-configured, human-approved Play, so it is treated as a supervised agent. Unify is heavily OpenAI-based, using a mix of GPT models and OpenAI's computer-use agent for browsing.
What it can do
Capture and qualify buyer-intent signals
SupervisedCaptures 25+ signal types (web visitors, product usage, job changes, intent data) and qualifies them against the addressable market.
sourceResearch accounts and contacts with AI agents
SupervisedUses task-specific AI agents to research accounts and contacts, enrich records, and find contacts, with transparency and control.
sourceGenerate outbound and run sequences (Plays)
SupervisedGenerates personalized outbound and runs multi-channel sequences via Plays that auto-send within a pre-configured, human-approved orchestration.
sourceKeep the CRM in sync
SupervisedMaintains bi-directional sync with Salesforce and HubSpot and attributes pipeline.
source
Strengths
- +Genuinely AI-native: signals, research agents, and Plays in one platform
- +Strong logos and investor backing for a young company
- +Transparent task-specific model strategy (GPT family plus OpenAI computer-use for browsing)
Limitations
- −Expensive with annual lock-in and a four-figure monthly floor that excludes SMBs
- −Narrow native integrations (Salesforce/HubSpot CRM and Gmail only)
- −Short track record with limited independent reviews, so ROI claims are mostly vendor-reported
Overview
Unify (Unify GTM) is an AI-native go-to-market platform built in three layers: signals (buyer-intent data), Plays (orchestration), and AI agents (execution).
What it does
Unify captures and qualifies 25+ types of buyer-intent signals against a company's addressable market, researches accounts and contacts with task-specific AI agents, generates personalized outbound, and runs multi-channel sequences via Plays that auto-send within a pre-configured, human-approved orchestration. It keeps the CRM in sync and attributes pipeline. The agents emphasize transparency and control, so it is treated as a supervised agent.
Integrations & setup
Native Salesforce and HubSpot, Gmail (including managed mailboxes), intent and data providers (6sense, Clearbit, Demandbase, G2), Slack, and dialers. It offers an API and webhooks. Unify is heavily OpenAI-based, using GPT models and OpenAI's computer-use agent for browsing.
Pricing
Subscription with public and quote tiers: a Growth plan from around $1,740/month (annual, 50K credits, one user), a monthly Growth option, and quote-based Pro and Enterprise, with credit-based usage and per-seat and per-mailbox add-ons.
Traction
Unify reportedly raised around $58.6M total, including a $40M Series B in July 2025 led by Battery Ventures (with OpenAI's fund, Thrive, and Emergence), at a third-party-reported ~$260M valuation (reported figures, not audited). Customers reportedly include Perplexity and Cursor.
Best for / not for
Best for growth-stage to enterprise B2B SaaS teams that want an AI-native GTM platform combining signals, research, and orchestration. Not a fit for SMBs given the four-figure monthly floor.
Alternatives
Clay focuses on data enrichment and list building; 11x and Regie.ai are AI SDR and prospecting peers.
What people are saying
We aggregate real LinkedIn discussion into sentiment for the agents people search most. Unify isn't tracked yet, want it added? Request tracking.
FAQ
Is Unify autonomous?+
Its agents research, qualify, and run outbound, but outbound auto-sends only within a pre-configured, human-approved Play and the agents emphasize transparency and control, so Unify operates as a supervised agent.
What models does Unify use?+
Unify is heavily OpenAI-based, using a mix of GPT models for planning, synthesis, qualification, and search, plus OpenAI's computer-use agent for browsing. It does not disclose Claude or a proprietary LLM.
Sources
- Unify (official site) · accessed 2026-06-18
- Unify raises $40M Series B (BusinessWire) · accessed 2026-06-18
- Unify case study (OpenAI) · accessed 2026-06-18
- Unify Series A announcement (Unify blog) · accessed 2026-06-18
Last reviewed 2026-06-18