Clay vs Topo
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium); choose Topo if you want ai sdr that sources, enriches, and runs multichannel outbound for b2b teams (Supervised agent, subscription).
| Clay | Topo | |
|---|---|---|
| What it is | Programmable GTM data platform with AI research agents (Claygent) | AI SDR that sources, enriches, and runs multichannel outbound for B2B teams |
| Type | platform | agent |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) | subscription · ~$900/mo (Agent plan, reported) |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market |
| Deployment | saas, api | saas |
| Modalities | text, browser, api | text, email |
| Models | model-agnostic, gpt, claude | proprietary, gpt |
| Protocols | rest-api, function-calling | function-calling, rest-api |
| Integrations | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail | HubSpot, Slack, Microsoft Teams, LinkedIn, Gmail |
| Capabilities | 5 documented | 4 documented |
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Topo
- +Consolidates sourcing, enrichment, multichannel sending, and meeting booking into one custom-trained agent
- +Human-in-the-loop copilot mode via Slack/Teams for quality control
- +Founding team brings real sales scaling experience from Aircall
- -CRM support limited to HubSpot as of this review
- -Email and LinkedIn only; no native voice channel
Which should you choose?
Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. Topo is ai sdr that sources, enriches, and runs multichannel outbound for b2b teams, best for smb, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.