Clay vs Lutra
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium); choose Lutra if you want code-first ai agent that turns plain english into running workflows (Supervised agent, freemium).
| Clay | Lutra | |
|---|---|---|
| What it is | Programmable GTM data platform with AI research agents (Claygent) | Code-first AI agent that turns plain English into running workflows |
| Type | platform | platform |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) | freemium |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market, developers |
| Deployment | saas, api | saas, api |
| Modalities | text, browser, api | text, code, email, api |
| Models | model-agnostic, gpt, claude | model-agnostic, gpt |
| Protocols | rest-api, function-calling | mcp, rest-api |
| Integrations | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail | Google Workspace, Microsoft 365, Slack, HubSpot, Airtable, GitHub |
| Capabilities | 5 documented | 5 documented |
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Lutra
- +Code-first execution: generates and runs real code rather than only chatting, which the company frames as more reliable for data tasks
- +Reusable, schedulable Playbooks let teams standardize and rerun workflows
- +Broad integrations plus custom connections via MCP, REST APIs, and databases
- -Pricing is not publicly listed in dollar terms; tiers (Professional, Custom) and a credit system gate intensive use
- -Launched out of private beta and is a younger product than incumbent automation platforms
Which should you choose?
Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. Lutra is code-first ai agent that turns plain english into running workflows, best for smb, mid-market, developers. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced Clay and Lutra profiles. Open either profile to review its evidence and last-reviewed date.