11x vs Unify
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Unify if you want ai-native gtm platform with research agents and signal-driven plays (Supervised agent, subscription).
| 11x | Unify | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | AI-native GTM platform with research agents and signal-driven Plays |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | subscription · Growth from $1,740/mo (annual, 50K credits, 1 user) |
| Best for | mid-market, enterprise | mid-market, enterprise |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | text, email, api |
| Models | proprietary | gpt, model-agnostic |
| Protocols | function-calling, rest-api | rest-api, function-calling |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Gmail, 6sense, Clearbit, Demandbase |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Unify
- +Genuinely AI-native: signals, research agents, and Plays in one platform
- +Strong logos and investor backing for a young company
- +Transparent task-specific model strategy (GPT family plus OpenAI computer-use for browsing)
- -Expensive with annual lock-in and a four-figure monthly floor that excludes SMBs
- -Narrow native integrations (Salesforce/HubSpot CRM and Gmail only)
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Unify is ai-native gtm platform with research agents and signal-driven plays, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced 11x and Unify profiles. Open either profile to review its evidence and last-reviewed date.