11x vs Unify
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Unify if you want ai-native gtm platform with research agents and signal-driven plays (Supervised agent, subscription).
| 11x | Unify | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | AI-native GTM platform with research agents and signal-driven Plays |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | subscription · Growth from $1,740/mo (annual, 50K credits, 1 user) |
| Best for | mid-market, enterprise | mid-market, enterprise |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | text, email, api |
| Models | proprietary | gpt, model-agnostic |
| Protocols | function-calling, rest-api | rest-api, function-calling |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Gmail, 6sense, Clearbit, Demandbase |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Unify
- +Genuinely AI-native: signals, research agents, and Plays in one platform
- +Strong logos and investor backing for a young company
- +Transparent task-specific model strategy (GPT family plus OpenAI computer-use for browsing)
- -Expensive with annual lock-in and a four-figure monthly floor that excludes SMBs
- -Narrow native integrations (Salesforce/HubSpot CRM and Gmail only)
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Unify is ai-native gtm platform with research agents and signal-driven plays, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.