11x vs Topo
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Topo if you want ai sdr that sources, enriches, and runs multichannel outbound for b2b teams (Supervised agent, subscription).
| 11x | Topo | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | AI SDR that sources, enriches, and runs multichannel outbound for B2B teams |
| Type | agent | agent |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | subscription · ~$900/mo (Agent plan, reported) |
| Best for | mid-market, enterprise | smb, mid-market |
| Deployment | saas | saas |
| Modalities | text, email, voice | text, email |
| Models | proprietary | proprietary, gpt |
| Protocols | function-calling, rest-api | function-calling, rest-api |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | HubSpot, Slack, Microsoft Teams, LinkedIn, Gmail |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Topo
- +Consolidates sourcing, enrichment, multichannel sending, and meeting booking into one custom-trained agent
- +Human-in-the-loop copilot mode via Slack/Teams for quality control
- +Founding team brings real sales scaling experience from Aircall
- -CRM support limited to HubSpot as of this review
- -Email and LinkedIn only; no native voice channel
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Topo is ai sdr that sources, enriches, and runs multichannel outbound for b2b teams, best for smb, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.