11x vs Qualified
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Qualified if you want piper, the ai sdr that converts inbound website traffic into pipeline (Supervised agent, enterprise).
| 11x | Qualified | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | Piper, the AI SDR that converts inbound website traffic into pipeline |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | enterprise |
| Best for | mid-market, enterprise | mid-market, enterprise |
| Deployment | saas | saas |
| Modalities | text, email, voice | text, voice, email |
| Models | proprietary | proprietary, model-agnostic |
| Protocols | function-calling, rest-api | rest-api, function-calling |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Marketo, 6sense, Demandbase, Gong |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Qualified
- +Purpose-built for inbound: Piper engages live website traffic over chat, voice, and video and books meetings autonomously, 24/7
- +Deep CRM personalization using live Salesforce (or, since 2025, HubSpot) data
- +Strong category position with a large public review footprint and 500+ reported deployments
- -Expensive and contact-sales only; third-party reports put it in the tens of thousands of dollars per year, and the CRM stack adds more
- -Historically Salesforce-dependent (HubSpot support came in late 2025), so value is tied to clean CRM data
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Qualified is piper, the ai sdr that converts inbound website traffic into pipeline, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.