Qualified
by Qualified.com
Piper, the AI SDR that converts inbound website traffic into pipeline
Last reviewed 2026-06-18
Qualified is a pipeline-generation platform built around Piper, an AI SDR (sales development rep) agent focused on inbound. When a buyer lands on a company's website, Piper greets them in real time over chat, voice, or video using live CRM data, answers questions, follows up by email with personalized nurture, and books sales meetings when interest is high. It originally required Salesforce and used Sales Cloud data to personalize conversations; in September 2025 Qualified launched Piper for HubSpot, extending it beyond Salesforce. Qualified targets B2B marketing and revenue teams that get meaningful inbound web traffic and want to convert it automatically rather than relying on static lead forms. On the live website conversation, Piper runs autonomously 24/7; outbound and configuration are human-set-up and supervised. In December 2025 Salesforce announced a definitive agreement to acquire Qualified.
What it can do
Engage website visitors in real time (Piper Conversations)
AutonomousGreets inbound visitors with personalized messages over chat, voice, or video using live CRM data, answers questions, and runs conversations 24/7 without per-message human approval.
sourceFollow up and nurture by email (Piper Email)
SupervisedReplies to inbound leads in their inbox with instant, personalized follow-ups and nurture content drawn from CRM data.
sourceBook sales meetings (Piper Meetings)
AutonomousDetects buyer intent and schedules meetings directly from website forms, live chat, and email, routing to the right rep.
sourceServe personalized marketing offers (Piper Offers)
SupervisedDynamically surfaces relevant marketing content and offers to buying-committee members across the funnel based on real-time GTM data.
source
Strengths
- +Purpose-built for inbound: Piper engages live website traffic over chat, voice, and video and books meetings autonomously, 24/7
- +Deep CRM personalization using live Salesforce (or, since 2025, HubSpot) data
- +Strong category position with a large public review footprint and 500+ reported deployments
Limitations
- −Expensive and contact-sales only; third-party reports put it in the tens of thousands of dollars per year, and the CRM stack adds more
- −Historically Salesforce-dependent (HubSpot support came in late 2025), so value is tied to clean CRM data
- −Inbound-first: outbound is a separate, more human-supervised motion, not its core strength
Overview
Qualified is a pipeline-generation platform whose centerpiece is Piper, an AI SDR (sales development rep) agent built for inbound. The product is positioned as the AI SDR for converting website traffic into pipeline.
What it does
When a buyer arrives on a company's website, Piper taps live CRM data (leads, contacts, accounts, opportunities) and greets them with a personalized message over chat, voice, or video, then answers questions and runs the conversation 24/7. It follows up in the inbox with personalized nurture (Piper Email), books meetings when intent is high (Piper Meetings), and serves dynamic marketing offers (Piper Offers). The live website conversation runs autonomously; email, offers, and outbound are configured and supervised by the human team, which is why the overall profile is supervised-agent with an autonomous live-chat capability.
Integrations & setup
Qualified was built Salesforce-first and personalizes from Sales Cloud data. In September 2025 it launched Piper for HubSpot, and it integrates with marketing and intent tools including Marketo, 6sense, Demandbase, Gong, and Slack.
Pricing
Enterprise, contact-sales. There is no public self-serve tier; third-party reports place annual cost in the tens of thousands of dollars, with the underlying CRM stack adding more (reported figures, not official).
Best for / not for
Best for B2B marketing and revenue teams with meaningful inbound web traffic that want to convert it automatically. Less suited to teams whose growth is outbound-led or who lack a CRM Piper can read.
Traction
Qualified has raised a reported ~$163M (Series C led by Sapphire Ventures with Tiger Global and Salesforce Ventures). In December 2025 Salesforce announced a definitive agreement to acquire the company, expected to close in its fiscal 2027 (reported).
Alternatives
For outbound-led AI SDRs see 11x and Artisan; for inbound support-style conversational AI see Intercom Fin.
What people are saying
We aggregate real LinkedIn discussion into sentiment for the agents people search most. Qualified isn't tracked yet, want it added? Request tracking.
FAQ
Is Piper fully autonomous?+
On the live website conversation it is: Piper greets, chats, and books meetings 24/7 without per-message approval. Email nurture, offers, and outbound are configured and supervised by the human team, so overall Qualified operates as a supervised agent with autonomous live inbound chat.
Does Qualified require Salesforce?+
It was built Salesforce-first and uses Sales Cloud data to personalize conversations. In September 2025 Qualified launched Piper for HubSpot, extending support beyond Salesforce. In December 2025 Salesforce announced an agreement to acquire Qualified.
Sources
- Piper the AI SDR Agent (official) · accessed 2026-06-18
- Qualified (official site) · accessed 2026-06-18
- Qualified Introduces Piper for HubSpot (BusinessWire) · accessed 2026-06-18
- Qualified company profile and funding (Crunchbase) · accessed 2026-06-18
Last reviewed 2026-06-18