11x vs Persana AI
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Persana AI if you want ai sales prospecting and data enrichment platform (merging into rox) (Supervised agent, subscription).
| 11x | Persana AI | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | AI sales prospecting and data enrichment platform (merging into Rox) |
| Type | agent | platform |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | subscription · Free tier; paid from ~$68/mo (reported, secondary source) |
| Best for | mid-market, enterprise | smb, mid-market, developers |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | text, email |
| Models | proprietary | proprietary |
| Protocols | function-calling, rest-api | rest-api |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Outreach, Salesloft, Instantly, Zapier |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Persana AI
- +Combined enrichment, multi-source signals, and outbound automation in one tool
- +Waterfall enrichment can improve contact match rates versus single-provider tools
- +Plain-English prompting and a Chrome extension lowered the barrier to fast list-building
- -Being sunset after the May 2026 Rox merger, so not a durable standalone choice
- -Credit model was costly for phone-heavy prospecting, making cost-per-lead unpredictable
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Persana AI is ai sales prospecting and data enrichment platform (merging into rox), best for smb, mid-market, developers. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.