Persana AI
AI sales prospecting and data enrichment platform (merging into Rox)
Last reviewed 2026-06-19
Persana AI is an AI sales prospecting and go-to-market intelligence platform that combines B2B contact data enrichment, real-time buying-signal tracking, and outbound automation in one workspace. It pulls from a large set of data sources covering job changes, hiring trends, funding rounds, technographics, intent signals, and reviews, and uses "waterfall enrichment" to find verified emails and phone numbers by querying providers in sequence until a match returns. On top of the data layer it markets AI research agents that generate personalization insights and lead scoring, plus an AI sequencer for multi-channel outreach. In May 2026 Persana announced it was merging into Rox and sunsetting the standalone Persana product, migrating customers to Rox. As a result it is no longer a durable standalone choice; this entry documents it as a wound-down product. Figures below (sources, pricing) reflect the platform as it operated before the wind-down and several pricing values are from secondary sources rather than vendor-confirmed.
What it can do
Enrich contact records via waterfall enrichment
AssistantFinds verified emails and phone numbers by querying many data providers in sequence until a match returns.
sourceTrack real-time buying signals
CopilotMonitors job changes, hiring, funding, technographics, intent, and reviews to surface and score prospects.
sourceRun AI research agents and sequencer
SupervisedResearch agents draft personalized outreach and an AI sequencer executes multi-touch sequences with native sending and warmup, configured and overseen by humans.
sourceBuild lead lists from plain-English prompts
CopilotGenerates target lists and messaging from natural-language prompts.
source
Strengths
- +Combined enrichment, multi-source signals, and outbound automation in one tool
- +Waterfall enrichment can improve contact match rates versus single-provider tools
- +Plain-English prompting and a Chrome extension lowered the barrier to fast list-building
Limitations
- −Being sunset after the May 2026 Rox merger, so not a durable standalone choice
- −Credit model was costly for phone-heavy prospecting, making cost-per-lead unpredictable
- −Native CRM sync was gated to higher tiers
Overview
Persana AI was an AI sales prospecting and GTM intelligence platform combining data enrichment, real-time buying signals, and outbound automation. In May 2026 it announced a merger into Rox and is sunsetting the standalone product.
What it did
Waterfall enrichment found verified emails and phone numbers across many providers (assistant). It tracked buying signals to surface and score prospects (copilot), ran AI research agents and an AI sequencer for multi-touch outreach with native sending (supervised), and built lead lists from plain-English prompts (copilot).
Integrations & setup
Cloud app plus a Chrome extension and REST API. It synced with Salesforce and HubSpot (gated to higher tiers) and connected to Outreach, Salesloft, Instantly, Zapier, and Slack.
Pricing
Credit-based subscription with a free tier; secondary sources reported a first paid tier around $68/mo billed annually, scaling to enterprise. Verify against Rox as the product migrates.
Status
Wound down: merging into Rox per the company's May 2026 announcement. Documented here for reference; new buyers should evaluate Rox or the alternatives below.
Alternatives
Clay is the leading enrichment-and-automation workspace; Apollo pairs a B2B database with outreach; Unify is a signal-based GTM platform.
What people are saying
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FAQ
Is Persana AI still available?+
Persana announced in May 2026 that it is merging into Rox and sunsetting the standalone Persana platform, with customers migrating to Rox. It should be treated as a wound-down product.
What was waterfall enrichment in Persana?+
Waterfall enrichment queries multiple data providers in sequence until one returns a verified email or phone number, which raises overall match rates compared with relying on a single provider.
Sources
- Persana AI (official site) · accessed 2026-06-19
- Persana AI (Y Combinator) · accessed 2026-06-19
- Exciting News: Our Next Chapter (Persana + Rox merger) · accessed 2026-06-19
Last reviewed 2026-06-19