11x vs Clay
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium).
| 11x | Clay | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | Programmable GTM data platform with AI research agents (Claygent) |
| Type | agent | platform |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) |
| Best for | mid-market, enterprise | smb, mid-market, enterprise, developers |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | text, browser, api |
| Models | proprietary | model-agnostic, gpt, claude |
| Protocols | function-calling, rest-api | rest-api, function-calling |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail |
| Capabilities | 4 documented | 5 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.