Rox vs Unify
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Rox if you want agentic crm that deploys ai agent swarms for enterprise revenue teams (Supervised agent, freemium); choose Unify if you want ai-native gtm platform with research agents and signal-driven plays (Supervised agent, subscription).
| Rox | Unify | |
|---|---|---|
| What it is | Agentic CRM that deploys AI agent swarms for enterprise revenue teams | AI-native GTM platform with research agents and signal-driven Plays |
| Type | product-with-agents | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free (2,000 actions/mo); Core $50/mo | subscription · Growth from $1,740/mo (annual, 50K credits, 1 user) |
| Best for | enterprise, mid-market | mid-market, enterprise |
| Deployment | saas, api | saas, api |
| Modalities | text, api | text, email, api |
| Models | claude | gpt, model-agnostic |
| Protocols | function-calling, rest-api, mcp | rest-api, function-calling |
| Integrations | Salesforce, HubSpot, Google Workspace, Slack, Zoom, Gong | Salesforce, HubSpot, Gmail, 6sense, Clearbit, Demandbase |
| Capabilities | 5 documented | 4 documented |
Rox
- +Warehouse-native data integration is more ambitious than point sales tools
- +Built-in guardrails, audit logs, source traces, and reversible actions address enterprise agent concerns
- +Credible technical team and a named, current model stack
- -"Revenue on autopilot" marketing overstates autonomy versus its own docs, which describe human approval gates
- -Heavily enterprise and account-based; likely overkill for SMBs and transactional sales
Unify
- +Genuinely AI-native: signals, research agents, and Plays in one platform
- +Strong logos and investor backing for a young company
- +Transparent task-specific model strategy (GPT family plus OpenAI computer-use for browsing)
- -Expensive with annual lock-in and a four-figure monthly floor that excludes SMBs
- -Narrow native integrations (Salesforce/HubSpot CRM and Gmail only)
Which should you choose?
Rox is agentic crm that deploys ai agent swarms for enterprise revenue teams, best for enterprise, mid-market. Unify is ai-native gtm platform with research agents and signal-driven plays, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.