Landbase vs Unify
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Landbase if you want agentic ai for go-to-market that builds and runs outbound campaigns (Supervised agent, subscription); choose Unify if you want ai-native gtm platform with research agents and signal-driven plays (Supervised agent, subscription).
| Landbase | Unify | |
|---|---|---|
| What it is | Agentic AI for go-to-market that builds and runs outbound campaigns | AI-native GTM platform with research agents and signal-driven Plays |
| Type | platform | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | subscription | subscription · Growth from $1,740/mo (annual, 50K credits, 1 user) |
| Best for | smb, mid-market | mid-market, enterprise |
| Deployment | saas | saas, api |
| Modalities | text, email | text, email, api |
| Models | gpt, proprietary | gpt, model-agnostic |
| Protocols | function-calling, rest-api | rest-api, function-calling |
| Integrations | HubSpot, Salesforce, LinkedIn, Gmail | Salesforce, HubSpot, Gmail, 6sense, Clearbit, Demandbase |
| Capabilities | 4 documented | 4 documented |
Landbase
- +Prompt-to-campaign workflow that builds targeting, copy, and sequences quickly
- +Purpose-built GTM model trained on a large campaign dataset with reinforcement learning
- +Well funded (reported $30M Series A) with experienced founders
- -Conversion-uplift and campaign-speed figures are vendor-reported, not independently verified
- -Email/LinkedIn outbound focus; no native voice channel
Unify
- +Genuinely AI-native: signals, research agents, and Plays in one platform
- +Strong logos and investor backing for a young company
- +Transparent task-specific model strategy (GPT family plus OpenAI computer-use for browsing)
- -Expensive with annual lock-in and a four-figure monthly floor that excludes SMBs
- -Narrow native integrations (Salesforce/HubSpot CRM and Gmail only)
Which should you choose?
Landbase is agentic ai for go-to-market that builds and runs outbound campaigns, best for smb, mid-market. Unify is ai-native gtm platform with research agents and signal-driven plays, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.