Cresta vs Thena
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Cresta if you want contact center ai platform with autonomous agents and real-time agent assist (Supervised agent, enterprise); choose Thena if you want ai customer support for b2b teams across slack, teams, email, and chat (Supervised agent, subscription).
| Cresta | Thena | |
|---|---|---|
| What it is | Contact center AI platform with autonomous agents and real-time agent assist | AI customer support for B2B teams across Slack, Teams, email, and chat |
| Type | platform | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise | subscription · $29/user/mo |
| Best for | enterprise | smb, mid-market, enterprise |
| Deployment | saas, api | saas |
| Modalities | voice, text, api | text, email |
| Models | model-agnostic, proprietary | model-agnostic |
| Protocols | rest-api, function-calling | mcp, rest-api |
| Integrations | Genesys, NICE CXone, Five9, Amazon Connect, Twilio, Cisco | Slack, Microsoft Teams, Discord, Email, Jira, Linear |
| Capabilities | 4 documented | 4 documented |
Cresta
- +Unified platform: autonomous AI agent, real-time agent assist, conversation intelligence, and auto-QA in one stack
- +Well-reviewed real-time guidance and 100% automated quality coverage
- +Strong compliance posture (reportedly SOC 2, HIPAA, GDPR, PCI-DSS, ISO/IEC 42001)
- -Expensive, enterprise-only, with multi-week implementation and a dedicated ops owner required
- -No public pricing; the only public figures come from marketplace listings
Thena
- +Account-centric B2B support unifying Slack, Teams, Discord, email, and chat
- +AI in every plan plus an AI agent studio with MCP and APIs on higher tiers
- +Tight Jira and Linear integration for cross-functional handoffs
- -Custom AI agent deployments are gated to Enterprise
- -Best fit is B2B/post-sales, not high-volume B2C support
Which should you choose?
Cresta is contact center ai platform with autonomous agents and real-time agent assist, best for enterprise. Thena is ai customer support for b2b teams across slack, teams, email, and chat, best for smb, mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.