Clay vs Rox
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium); choose Rox if you want agentic crm that deploys ai agent swarms for enterprise revenue teams (Supervised agent, freemium).
| Clay | Rox | |
|---|---|---|
| What it is | Programmable GTM data platform with AI research agents (Claygent) | Agentic CRM that deploys AI agent swarms for enterprise revenue teams |
| Type | platform | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) | freemium · Free (2,000 actions/mo); Core $50/mo |
| Best for | smb, mid-market, enterprise, developers | enterprise, mid-market |
| Deployment | saas, api | saas, api |
| Modalities | text, browser, api | text, api |
| Models | model-agnostic, gpt, claude | claude |
| Protocols | rest-api, function-calling | function-calling, rest-api, mcp |
| Integrations | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail | Salesforce, HubSpot, Google Workspace, Slack, Zoom, Gong |
| Capabilities | 5 documented | 5 documented |
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Rox
- +Warehouse-native data integration is more ambitious than point sales tools
- +Built-in guardrails, audit logs, source traces, and reversible actions address enterprise agent concerns
- +Credible technical team and a named, current model stack
- -"Revenue on autopilot" marketing overstates autonomy versus its own docs, which describe human approval gates
- -Heavily enterprise and account-based; likely overkill for SMBs and transactional sales
Which should you choose?
Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. Rox is agentic crm that deploys ai agent swarms for enterprise revenue teams, best for enterprise, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.