Clay vs Regie.ai
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium); choose Regie.ai if you want ai sales prospecting platform with autonomous auto-pilot agents (Supervised agent, subscription).
| Clay | Regie.ai | |
|---|---|---|
| What it is | Programmable GTM data platform with AI research agents (Claygent) | AI sales prospecting platform with autonomous Auto-Pilot agents |
| Type | platform | platform |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) | subscription · AI SEP $180/user/mo (10-seat min, annual) |
| Best for | smb, mid-market, enterprise, developers | mid-market, enterprise |
| Deployment | saas, api | saas |
| Modalities | text, browser, api | text, email, voice |
| Models | model-agnostic, gpt, claude | model-agnostic |
| Protocols | rest-api, function-calling | rest-api, function-calling |
| Integrations | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail | Salesforce, Outreach, Salesloft, Gmail, Outlook, ZoomInfo |
| Capabilities | 5 documented | 4 documented |
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Regie.ai
- +Strong customer success and real prospecting time savings reported by reviewers
- +Native parallel dialer can boost connect rates
- +Good signal mining for personalization, with Auto-Pilot running continuously
- -AI copy can read robotic, especially flagged by reviewers outside North America
- -Contact-data quality depends on third-party providers
Which should you choose?
Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. Regie.ai is ai sales prospecting platform with autonomous auto-pilot agents, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced Clay and Regie.ai profiles. Open either profile to review its evidence and last-reviewed date.