Clay vs Regie.ai
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium); choose Regie.ai if you want ai sales prospecting platform with autonomous auto-pilot agents (Supervised agent, subscription).
| Clay | Regie.ai | |
|---|---|---|
| What it is | Programmable GTM data platform with AI research agents (Claygent) | AI sales prospecting platform with autonomous Auto-Pilot agents |
| Type | platform | platform |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) | subscription · AI SEP $180/user/mo (10-seat min, annual) |
| Best for | smb, mid-market, enterprise, developers | mid-market, enterprise |
| Deployment | saas, api | saas |
| Modalities | text, browser, api | text, email, voice |
| Models | model-agnostic, gpt, claude | model-agnostic |
| Protocols | rest-api, function-calling | rest-api, function-calling |
| Integrations | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail | Salesforce, Outreach, Salesloft, Gmail, Outlook, ZoomInfo |
| Capabilities | 5 documented | 4 documented |
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Regie.ai
- +Strong customer success and real prospecting time savings reported by reviewers
- +Native parallel dialer can boost connect rates
- +Good signal mining for personalization, with Auto-Pilot running continuously
- -AI copy can read robotic, especially flagged by reviewers outside North America
- -Contact-data quality depends on third-party providers
Which should you choose?
Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. Regie.ai is ai sales prospecting platform with autonomous auto-pilot agents, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.