Clay vs Outreach
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium); choose Outreach if you want sales engagement platform with an ai agent suite for revenue teams (Supervised agent, enterprise).
| Clay | Outreach | |
|---|---|---|
| What it is | Programmable GTM data platform with AI research agents (Claygent) | Sales engagement platform with an AI agent suite for revenue teams |
| Type | platform | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) | enterprise |
| Best for | smb, mid-market, enterprise, developers | mid-market, enterprise |
| Deployment | saas, api | saas, api |
| Modalities | text, browser, api | text, email, voice, api |
| Models | model-agnostic, gpt, claude | model-agnostic |
| Protocols | rest-api, function-calling | mcp, rest-api, function-calling |
| Integrations | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail | Salesforce, Microsoft Dynamics 365, HubSpot, Gmail, Outlook, Google Meet |
| Capabilities | 5 documented | 4 documented |
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Outreach
- +Powerful, well-reviewed branching cadences and a mature AI/CI suite
- +Deep native Salesforce integration
- +Ships MCP and a developer API for automation
- -Expensive with hidden implementation costs and a quote-only sales path
- -Steep learning curve and meaningful admin burden
Which should you choose?
Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. Outreach is sales engagement platform with an ai agent suite for revenue teams, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.