Clay vs Magical
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium); choose Magical if you want ai text expander and autofill chrome extension for repetitive typing and data entry (Copilot, freemium).
| Clay | Magical | |
|---|---|---|
| What it is | Programmable GTM data platform with AI research agents (Claygent) | AI text expander and autofill Chrome extension for repetitive typing and data entry |
| Type | platform | product-with-agents |
| Autonomy | Supervised agent | Copilot |
| Pricing | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) | freemium · ~$6.50/mo (reported) |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market, enterprise |
| Deployment | saas, api | saas |
| Modalities | text, browser, api | text, browser |
| Models | model-agnostic, gpt, claude | gpt, proprietary |
| Protocols | rest-api, function-calling | none |
| Integrations | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail | Salesforce, Zendesk, Gmail, LinkedIn, Greenhouse, Google Sheets |
| Capabilities | 5 documented | 4 documented |
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Magical
- +Fast text expansion and one-click autofill that work across most websites without setup, integrations, or APIs
- +Built-in AI writer drafts and personalizes replies inline
- +Free tier and low-cost paid plans for the core extension
- -Browser-extension model ties automation to the Chrome session; it is a copilot, not a hands-off agent
- -Enterprise agentic and healthcare-agent tiers are sold via demo/contact with no public self-serve pricing
Which should you choose?
Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. Magical is ai text expander and autofill chrome extension for repetitive typing and data entry, best for smb, mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.