Clay vs Lusha
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium); choose Lusha if you want b2b contact data and sales intelligence with ai prospecting and enrichment (Assistant, freemium).
| Clay | Lusha | |
|---|---|---|
| What it is | Programmable GTM data platform with AI research agents (Claygent) | B2B contact data and sales intelligence with AI prospecting and enrichment |
| Type | platform | product-with-agents |
| Autonomy | Supervised agent | Assistant |
| Pricing | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) | freemium · Free tier (reportedly ~70 credits/mo); paid Pro and Premium are credit-based per user; Scale is custom |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market, enterprise |
| Deployment | saas, api | saas, api |
| Modalities | text, browser, api | text, email, browser, api |
| Models | model-agnostic, gpt, claude | proprietary |
| Protocols | rest-api, function-calling | rest-api |
| Integrations | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail | Salesforce, HubSpot, Pipedrive, Zoho CRM, monday CRM, Bullhorn |
| Capabilities | 5 documented | 5 documented |
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Lusha
- +Fast self-serve contact lookup with a free tier and a browser extension over LinkedIn and company sites
- +Multiple ingestion paths: platform search, browser plugin, bulk CSV enrichment, and a public API
- +Broad CRM and workflow integrations (Salesforce, HubSpot, Outreach, Salesloft, Zapier, Make, n8n)
- -Credit-based, per-seat pricing can inflate real cost, and Premium/Scale tiers are quote-gated for high volume
- -Data accuracy varies by region and is a recurring point in third-party reviews
Which should you choose?
Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. Lusha is b2b contact data and sales intelligence with ai prospecting and enrichment, best for smb, mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.