Clay vs Lemlist
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium); choose Lemlist if you want multichannel outbound sales platform with ai agentic enrichment and signals (Supervised agent, subscription).
| Clay | Lemlist | |
|---|---|---|
| What it is | Programmable GTM data platform with AI research agents (Claygent) | Multichannel outbound sales platform with AI agentic enrichment and signals |
| Type | platform | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) | subscription · Email from $69/mo per seat ($55/mo billed annually); Multichannel from $109/mo per seat ($87 annual) |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market |
| Deployment | saas, api | saas, api |
| Modalities | text, browser, api | text, email, voice, api |
| Models | model-agnostic, gpt, claude | proprietary, gpt, claude |
| Protocols | rest-api, function-calling | rest-api |
| Integrations | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail | HubSpot, Salesforce, Pipedrive, Zapier, Make, Slack |
| Capabilities | 5 documented | 4 documented |
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Lemlist
- +True multichannel in one workflow (email, LinkedIn, calls, WhatsApp, SMS) with a unified inbox
- +Built-in lemwarm deliverability/warmup included on every paid seat
- +Large lead database (650M+) with waterfall enrichment and signal-based triggering
- -Per-seat pricing plus pay-per-success credits (enrichment, verification, signals) stacks up beyond the headline price
- -Multichannel features (LinkedIn, SMS, WhatsApp, dialer) require the higher Multichannel plan
Which should you choose?
Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. Lemlist is multichannel outbound sales platform with ai agentic enrichment and signals, best for smb, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.