Clay vs Landbase
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium); choose Landbase if you want agentic ai for go-to-market that builds and runs outbound campaigns (Supervised agent, subscription).
| Clay | Landbase | |
|---|---|---|
| What it is | Programmable GTM data platform with AI research agents (Claygent) | Agentic AI for go-to-market that builds and runs outbound campaigns |
| Type | platform | platform |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) | subscription |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market |
| Deployment | saas, api | saas |
| Modalities | text, browser, api | text, email |
| Models | model-agnostic, gpt, claude | gpt, proprietary |
| Protocols | rest-api, function-calling | function-calling, rest-api |
| Integrations | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail | HubSpot, Salesforce, LinkedIn, Gmail |
| Capabilities | 5 documented | 4 documented |
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Landbase
- +Prompt-to-campaign workflow that builds targeting, copy, and sequences quickly
- +Purpose-built GTM model trained on a large campaign dataset with reinforcement learning
- +Well funded (reported $30M Series A) with experienced founders
- -Conversion-uplift and campaign-speed figures are vendor-reported, not independently verified
- -Email/LinkedIn outbound focus; no native voice channel
Which should you choose?
Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. Landbase is agentic ai for go-to-market that builds and runs outbound campaigns, best for smb, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced Clay and Landbase profiles. Open either profile to review its evidence and last-reviewed date.