Attention vs Clay
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Attention if you want ai for sales calls: coaching scorecards, crm auto-fill, and follow-ups (Copilot, contact); choose Clay if you want programmable gtm data platform with ai research agents (claygent) (Supervised agent, freemium).
| Attention | Clay | |
|---|---|---|
| What it is | AI for sales calls: coaching scorecards, CRM auto-fill, and follow-ups | Programmable GTM data platform with AI research agents (Claygent) |
| Type | product-with-agents | platform |
| Autonomy | Copilot | Supervised agent |
| Pricing | contact | freemium · Free tier; paid Launch from ~$185/mo (after March 2026 pricing change) |
| Best for | smb, mid-market, enterprise | smb, mid-market, enterprise, developers |
| Deployment | saas | saas, api |
| Modalities | voice, text, email | text, browser, api |
| Models | model-agnostic | model-agnostic, gpt, claude |
| Protocols | rest-api | rest-api, function-calling |
| Integrations | Salesforce, HubSpot, Zoom, Gong, Slack, Gmail | HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, Slack, Gmail |
| Capabilities | 4 documented | 5 documented |
Attention
- +Real-time coaching scorecards tied to a team's own frameworks
- +Automates CRM updates and follow-up drafting from conversations
- +Plain-English querying across calls, emails, and CRM
- -Assistant/copilot for sellers, not an autonomous closer
- -No public pricing
Clay
- +Composable enrichment: waterfalls across 150+ providers in one workflow beat any single-vendor dataset on match rate
- +Claygent plus Navigator can extract bespoke data (and interact with pages) that fixed providers miss
- +Free tier and broad integrations make it accessible, with API and webhooks for programmatic use
- -Steep learning curve; getting value requires building and tuning workflows, not just turning it on
- -Credit-based costs (split into Data Credits and Actions after the March 2026 pricing change) can be hard to predict at scale
Which should you choose?
Attention is ai for sales calls: coaching scorecards, crm auto-fill, and follow-ups, best for smb, mid-market, enterprise. Clay is programmable gtm data platform with ai research agents (claygent), best for smb, mid-market, enterprise, developers. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.