Artisan vs Qualified
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Artisan if you want ai bdr (ava) for outbound prospecting, research, and email outreach (Supervised agent, subscription); choose Qualified if you want piper, the ai sdr that converts inbound website traffic into pipeline (Supervised agent, enterprise).
| Artisan | Qualified | |
|---|---|---|
| What it is | AI BDR (Ava) for outbound prospecting, research, and email outreach | Piper, the AI SDR that converts inbound website traffic into pipeline |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | subscription · Free plan; Intern $250/mo (billed annually) | enterprise |
| Best for | smb, mid-market, enterprise | mid-market, enterprise |
| Deployment | saas | saas |
| Modalities | text, email | text, voice, email |
| Models | model-agnostic, proprietary | proprietary, model-agnostic |
| Protocols | rest-api, function-calling | rest-api, function-calling |
| Integrations | HubSpot, Salesforce, Slack, Google Calendar | Salesforce, HubSpot, Marketo, 6sense, Demandbase, Gong |
| Capabilities | 4 documented | 4 documented |
Artisan
- +Consolidates data, enrichment, intent signals, copywriting, sending, and reply handling into one tool
- +Self-serve credit pricing from a free tier is far more accessible than the prior high entry price
- +Native CRM, Slack, and Calendar integrations fit existing workflows without data migration
- -AI employee branding overstates real autonomy: humans configure campaigns, approve messaging, and manage lists
- -Outcome claims are framed as vague ranges and are not independently verified; results vary with list quality and domain reputation
Qualified
- +Purpose-built for inbound: Piper engages live website traffic over chat, voice, and video and books meetings autonomously, 24/7
- +Deep CRM personalization using live Salesforce (or, since 2025, HubSpot) data
- +Strong category position with a large public review footprint and 500+ reported deployments
- -Expensive and contact-sales only; third-party reports put it in the tens of thousands of dollars per year, and the CRM stack adds more
- -Historically Salesforce-dependent (HubSpot support came in late 2025), so value is tied to clean CRM data
Which should you choose?
Artisan is ai bdr (ava) for outbound prospecting, research, and email outreach, best for smb, mid-market, enterprise. Qualified is piper, the ai sdr that converts inbound website traffic into pipeline, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.