Apollo vs Unify
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Unify if you want ai-native gtm platform with research agents and signal-driven plays (Supervised agent, subscription).
| Apollo | Unify | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | AI-native GTM platform with research agents and signal-driven Plays |
| Type | product-with-agents | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | subscription · Growth from $1,740/mo (annual, 50K credits, 1 user) |
| Best for | smb, mid-market, enterprise, developers | mid-market, enterprise |
| Deployment | saas, api | saas, api |
| Modalities | text, email, voice, api | text, email, api |
| Models | gemini, model-agnostic | gpt, model-agnostic |
| Protocols | mcp, rest-api, function-calling | rest-api, function-calling |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | Salesforce, HubSpot, Gmail, 6sense, Clearbit, Demandbase |
| Capabilities | 4 documented | 4 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Unify
- +Genuinely AI-native: signals, research agents, and Plays in one platform
- +Strong logos and investor backing for a young company
- +Transparent task-specific model strategy (GPT family plus OpenAI computer-use for browsing)
- -Expensive with annual lock-in and a four-figure monthly floor that excludes SMBs
- -Narrow native integrations (Salesforce/HubSpot CRM and Gmail only)
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Unify is ai-native gtm platform with research agents and signal-driven plays, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.