Apollo vs Topo
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Topo if you want ai sdr that sources, enriches, and runs multichannel outbound for b2b teams (Supervised agent, subscription).
| Apollo | Topo | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | AI SDR that sources, enriches, and runs multichannel outbound for B2B teams |
| Type | product-with-agents | agent |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | subscription · ~$900/mo (Agent plan, reported) |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market |
| Deployment | saas, api | saas |
| Modalities | text, email, voice, api | text, email |
| Models | gemini, model-agnostic | proprietary, gpt |
| Protocols | mcp, rest-api, function-calling | function-calling, rest-api |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | HubSpot, Slack, Microsoft Teams, LinkedIn, Gmail |
| Capabilities | 4 documented | 4 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Topo
- +Consolidates sourcing, enrichment, multichannel sending, and meeting booking into one custom-trained agent
- +Human-in-the-loop copilot mode via Slack/Teams for quality control
- +Founding team brings real sales scaling experience from Aircall
- -CRM support limited to HubSpot as of this review
- -Email and LinkedIn only; no native voice channel
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Topo is ai sdr that sources, enriches, and runs multichannel outbound for b2b teams, best for smb, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced Apollo and Topo profiles. Open either profile to review its evidence and last-reviewed date.