Apollo vs Qualified
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Qualified if you want piper, the ai sdr that converts inbound website traffic into pipeline (Supervised agent, enterprise).
| Apollo | Qualified | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | Piper, the AI SDR that converts inbound website traffic into pipeline |
| Type | product-with-agents | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | enterprise |
| Best for | smb, mid-market, enterprise, developers | mid-market, enterprise |
| Deployment | saas, api | saas |
| Modalities | text, email, voice, api | text, voice, email |
| Models | gemini, model-agnostic | proprietary, model-agnostic |
| Protocols | mcp, rest-api, function-calling | rest-api, function-calling |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | Salesforce, HubSpot, Marketo, 6sense, Demandbase, Gong |
| Capabilities | 4 documented | 4 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Qualified
- +Purpose-built for inbound: Piper engages live website traffic over chat, voice, and video and books meetings autonomously, 24/7
- +Deep CRM personalization using live Salesforce (or, since 2025, HubSpot) data
- +Strong category position with a large public review footprint and 500+ reported deployments
- -Expensive and contact-sales only; third-party reports put it in the tens of thousands of dollars per year, and the CRM stack adds more
- -Historically Salesforce-dependent (HubSpot support came in late 2025), so value is tied to clean CRM data
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Qualified is piper, the ai sdr that converts inbound website traffic into pipeline, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.