Apollo vs Persana AI
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Persana AI if you want ai sales prospecting and data enrichment platform (merging into rox) (Supervised agent, subscription).
| Apollo | Persana AI | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | AI sales prospecting and data enrichment platform (merging into Rox) |
| Type | product-with-agents | platform |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | subscription · Free tier; paid from ~$68/mo (reported, secondary source) |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market, developers |
| Deployment | saas, api | saas, api |
| Modalities | text, email, voice, api | text, email |
| Models | gemini, model-agnostic | proprietary |
| Protocols | mcp, rest-api, function-calling | rest-api |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | Salesforce, HubSpot, Outreach, Salesloft, Instantly, Zapier |
| Capabilities | 4 documented | 4 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Persana AI
- +Combined enrichment, multi-source signals, and outbound automation in one tool
- +Waterfall enrichment can improve contact match rates versus single-provider tools
- +Plain-English prompting and a Chrome extension lowered the barrier to fast list-building
- -Being sunset after the May 2026 Rox merger, so not a durable standalone choice
- -Credit model was costly for phone-heavy prospecting, making cost-per-lead unpredictable
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Persana AI is ai sales prospecting and data enrichment platform (merging into rox), best for smb, mid-market, developers. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced Apollo and Persana AI profiles. Open either profile to review its evidence and last-reviewed date.