Apollo vs Persana AI
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Persana AI if you want ai sales prospecting and data enrichment platform (merging into rox) (Supervised agent, subscription).
| Apollo | Persana AI | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | AI sales prospecting and data enrichment platform (merging into Rox) |
| Type | product-with-agents | platform |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | subscription · Free tier; paid from ~$68/mo (reported, secondary source) |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market, developers |
| Deployment | saas, api | saas, api |
| Modalities | text, email, voice, api | text, email |
| Models | gemini, model-agnostic | proprietary |
| Protocols | mcp, rest-api, function-calling | rest-api |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | Salesforce, HubSpot, Outreach, Salesloft, Instantly, Zapier |
| Capabilities | 4 documented | 4 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Persana AI
- +Combined enrichment, multi-source signals, and outbound automation in one tool
- +Waterfall enrichment can improve contact match rates versus single-provider tools
- +Plain-English prompting and a Chrome extension lowered the barrier to fast list-building
- -Being sunset after the May 2026 Rox merger, so not a durable standalone choice
- -Credit model was costly for phone-heavy prospecting, making cost-per-lead unpredictable
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Persana AI is ai sales prospecting and data enrichment platform (merging into rox), best for smb, mid-market, developers. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.