Ada vs Thena
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Ada if you want enterprise ai agent that autonomously resolves customer support (Supervised agent, enterprise); choose Thena if you want ai customer support for b2b teams across slack, teams, email, and chat (Supervised agent, subscription).
| Ada | Thena | |
|---|---|---|
| What it is | Enterprise AI agent that autonomously resolves customer support | AI customer support for B2B teams across Slack, Teams, email, and chat |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise | subscription · $29/user/mo |
| Best for | enterprise, mid-market | smb, mid-market, enterprise |
| Deployment | saas, api | saas |
| Modalities | text, voice, email | text, email |
| Models | model-agnostic | model-agnostic |
| Protocols | rest-api, function-calling | mcp, rest-api |
| Integrations | Zendesk, Salesforce, Shopify, Slack, Genesys | Slack, Microsoft Teams, Discord, Email, Jira, Linear |
| Capabilities | 4 documented | 4 documented |
Ada
- +Reasoning Engine takes real actions (refunds, account updates) end to end, not just FAQ answers
- +True omnichannel: chat, email, voice, and messaging with multi-language support and safety guardrails
- +Outcome-aligned pricing tied to Automated Resolution, so spend tracks results
- -Enterprise-only with no public pricing; reported entry points are high and contracts are annual or multi-year
- -Resolution-based billing can get expensive at scale, which pushed Ada toward per-conversation commitments
Thena
- +Account-centric B2B support unifying Slack, Teams, Discord, email, and chat
- +AI in every plan plus an AI agent studio with MCP and APIs on higher tiers
- +Tight Jira and Linear integration for cross-functional handoffs
- -Custom AI agent deployments are gated to Enterprise
- -Best fit is B2B/post-sales, not high-volume B2C support
Which should you choose?
Ada is enterprise ai agent that autonomously resolves customer support, best for enterprise, mid-market. Thena is ai customer support for b2b teams across slack, teams, email, and chat, best for smb, mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.