11x vs Rox
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Rox if you want agentic crm that deploys ai agent swarms for enterprise revenue teams (Supervised agent, freemium).
| 11x | Rox | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | Agentic CRM that deploys AI agent swarms for enterprise revenue teams |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | freemium · Free (2,000 actions/mo); Core $50/mo |
| Best for | mid-market, enterprise | enterprise, mid-market |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | text, api |
| Models | proprietary | claude |
| Protocols | function-calling, rest-api | function-calling, rest-api, mcp |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Google Workspace, Slack, Zoom, Gong |
| Capabilities | 4 documented | 5 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Rox
- +Warehouse-native data integration is more ambitious than point sales tools
- +Built-in guardrails, audit logs, source traces, and reversible actions address enterprise agent concerns
- +Credible technical team and a named, current model stack
- -"Revenue on autopilot" marketing overstates autonomy versus its own docs, which describe human approval gates
- -Heavily enterprise and account-based; likely overkill for SMBs and transactional sales
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Rox is agentic crm that deploys ai agent swarms for enterprise revenue teams, best for enterprise, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.