11x vs Rox
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Rox if you want agentic crm that deploys ai agent swarms for enterprise revenue teams (Supervised agent, freemium).
| 11x | Rox | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | Agentic CRM that deploys AI agent swarms for enterprise revenue teams |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | freemium · Free (2,000 actions/mo); Core $50/mo |
| Best for | mid-market, enterprise | enterprise, mid-market |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | text, api |
| Models | proprietary | claude |
| Protocols | function-calling, rest-api | function-calling, rest-api, mcp |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Google Workspace, Slack, Zoom, Gong |
| Capabilities | 4 documented | 5 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Rox
- +Warehouse-native data integration is more ambitious than point sales tools
- +Built-in guardrails, audit logs, source traces, and reversible actions address enterprise agent concerns
- +Credible technical team and a named, current model stack
- -"Revenue on autopilot" marketing overstates autonomy versus its own docs, which describe human approval gates
- -Heavily enterprise and account-based; likely overkill for SMBs and transactional sales
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Rox is agentic crm that deploys ai agent swarms for enterprise revenue teams, best for enterprise, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced 11x and Rox profiles. Open either profile to review its evidence and last-reviewed date.