11x vs Nooks
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Nooks if you want ai parallel dialer and sales assistant platform for outbound teams (Copilot, contact).
| 11x | Nooks | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | AI parallel dialer and sales assistant platform for outbound teams |
| Type | agent | agent |
| Autonomy | Supervised agent | Copilot |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | contact |
| Best for | mid-market, enterprise | mid-market, enterprise |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | voice, text |
| Models | proprietary | proprietary |
| Protocols | function-calling, rest-api | rest-api |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Outreach, Salesloft, Apollo, ZoomInfo |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Nooks
- +Parallel dialing sharply increases live conversations per hour, with auto-logging cutting admin
- +Combines dialing, coaching, prospecting, and analytics in one platform
- +Honest "augment, don't replace" positioning keeps the human in control
- -No public pricing; reportedly expensive on a per-seat basis plus telephony costs
- -Heavily phone- and outbound-focused, with limited value for non-call-driven motions
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Nooks is ai parallel dialer and sales assistant platform for outbound teams, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.