11x vs Lusha
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Lusha if you want b2b contact data and sales intelligence with ai prospecting and enrichment (Assistant, freemium).
| 11x | Lusha | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | B2B contact data and sales intelligence with AI prospecting and enrichment |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Assistant |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | freemium · Free tier (reportedly ~70 credits/mo); paid Pro and Premium are credit-based per user; Scale is custom |
| Best for | mid-market, enterprise | smb, mid-market, enterprise |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | text, email, browser, api |
| Models | proprietary | proprietary |
| Protocols | function-calling, rest-api | rest-api |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Pipedrive, Zoho CRM, monday CRM, Bullhorn |
| Capabilities | 4 documented | 5 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Lusha
- +Fast self-serve contact lookup with a free tier and a browser extension over LinkedIn and company sites
- +Multiple ingestion paths: platform search, browser plugin, bulk CSV enrichment, and a public API
- +Broad CRM and workflow integrations (Salesforce, HubSpot, Outreach, Salesloft, Zapier, Make, n8n)
- -Credit-based, per-seat pricing can inflate real cost, and Premium/Scale tiers are quote-gated for high volume
- -Data accuracy varies by region and is a recurring point in third-party reviews
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Lusha is b2b contact data and sales intelligence with ai prospecting and enrichment, best for smb, mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.