11x vs Luru
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Luru if you want revenue workspace for crm hygiene, sales playbooks, and slack workflows (Copilot, freemium).
| 11x | Luru | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | Revenue workspace for CRM hygiene, sales playbooks, and Slack workflows |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Copilot |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | freemium |
| Best for | mid-market, enterprise | smb, mid-market |
| Deployment | saas | saas |
| Modalities | text, email, voice | text, api |
| Models | proprietary | model-agnostic |
| Protocols | function-calling, rest-api | rest-api |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Pipedrive, Slack, Microsoft Teams, Zoom |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Luru
- +Fast CRM updates from anywhere via a browser sidekick, reducing busywork
- +Meeting playbooks and methodology enforcement keep the sales process consistent
- +No-code Slack workflows for pipeline alerts
- -Copilot/workflow tool, not an autonomous agent or a conversation-intelligence engine
- -Lighter on generative AI than call-analysis competitors
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Luru is revenue workspace for crm hygiene, sales playbooks, and slack workflows, best for smb, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.