11x vs Instantly
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Instantly if you want cold email and outbound sales platform with ai copilot and reply agents (Supervised agent, subscription).
| 11x | Instantly | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | Cold email and outbound sales platform with AI copilot and reply agents |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | subscription · Outreach Growth from $47/mo; bundle plans (with AI Sales Agent) from $85/mo |
| Best for | mid-market, enterprise | smb, mid-market, developers |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | text, email, api |
| Models | proprietary | proprietary |
| Protocols | function-calling, rest-api | rest-api, mcp |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | HubSpot, Salesforce, Pipedrive, Zapier, Make, Slack |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Instantly
- +Strong deliverability and warmup tooling built for high-volume cold email
- +Affordable entry point with self-serve, transparent plan tiers
- +Bundles lead database, sending, inbox, and AI agents in one platform
- -Multi-product pricing (sending, leads/credits, CRM, AI) stacks up; real spend often far above the headline price
- -AI agent actions consume credits (reportedly five credits per action), a separate metered cost
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Instantly is cold email and outbound sales platform with ai copilot and reply agents, best for smb, mid-market, developers. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.