11x vs Gong
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Gong if you want revenue intelligence platform with ai agents for sales teams (Assistant, enterprise).
| 11x | Gong | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | Revenue intelligence platform with AI agents for sales teams |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Assistant |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | enterprise |
| Best for | mid-market, enterprise | mid-market, enterprise |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | voice, text, email, api |
| Models | proprietary | proprietary, model-agnostic |
| Protocols | function-calling, rest-api | mcp, rest-api |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Gong
- +Best-in-class conversation intelligence and coaching
- +Surfaces deal risks and buying signals reliably, with solid integrations
- +Hybrid stack of dozens of proprietary models trained on a large sales-interaction corpus, plus MCP support
- -Expensive and quote-based, with a pricing floor that pushes it upmarket
- -AI email generation is seen as weak in reviews
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Gong is revenue intelligence platform with ai agents for sales teams, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced 11x and Gong profiles. Open either profile to review its evidence and last-reviewed date.