11x vs Gong
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Gong if you want revenue intelligence platform with ai agents for sales teams (Assistant, enterprise).
| 11x | Gong | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | Revenue intelligence platform with AI agents for sales teams |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Assistant |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | enterprise |
| Best for | mid-market, enterprise | mid-market, enterprise |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | voice, text, email, api |
| Models | proprietary | proprietary, model-agnostic |
| Protocols | function-calling, rest-api | mcp, rest-api |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Gong
- +Best-in-class conversation intelligence and coaching
- +Surfaces deal risks and buying signals reliably, with solid integrations
- +Hybrid stack of dozens of proprietary models trained on a large sales-interaction corpus, plus MCP support
- -Expensive and quote-based, with a pricing floor that pushes it upmarket
- -AI email generation is seen as weak in reviews
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Gong is revenue intelligence platform with ai agents for sales teams, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.