11x vs Attention
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Attention if you want ai for sales calls: coaching scorecards, crm auto-fill, and follow-ups (Copilot, contact).
| 11x | Attention | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | AI for sales calls: coaching scorecards, CRM auto-fill, and follow-ups |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Copilot |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | contact |
| Best for | mid-market, enterprise | smb, mid-market, enterprise |
| Deployment | saas | saas |
| Modalities | text, email, voice | voice, text, email |
| Models | proprietary | model-agnostic |
| Protocols | function-calling, rest-api | rest-api |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Zoom, Gong, Slack, Gmail |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Attention
- +Real-time coaching scorecards tied to a team's own frameworks
- +Automates CRM updates and follow-up drafting from conversations
- +Plain-English querying across calls, emails, and CRM
- -Assistant/copilot for sellers, not an autonomous closer
- -No public pricing
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Attention is ai for sales calls: coaching scorecards, crm auto-fill, and follow-ups, best for smb, mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.