11x vs Attention
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Attention if you want ai for sales calls: coaching scorecards, crm auto-fill, and follow-ups (Copilot, contact).
| 11x | Attention | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | AI for sales calls: coaching scorecards, CRM auto-fill, and follow-ups |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Copilot |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | contact |
| Best for | mid-market, enterprise | smb, mid-market, enterprise |
| Deployment | saas | saas |
| Modalities | text, email, voice | voice, text, email |
| Models | proprietary | model-agnostic |
| Protocols | function-calling, rest-api | rest-api |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Zoom, Gong, Slack, Gmail |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Attention
- +Real-time coaching scorecards tied to a team's own frameworks
- +Automates CRM updates and follow-up drafting from conversations
- +Plain-English querying across calls, emails, and CRM
- -Assistant/copilot for sellers, not an autonomous closer
- -No public pricing
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Attention is ai for sales calls: coaching scorecards, crm auto-fill, and follow-ups, best for smb, mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced 11x and Attention profiles. Open either profile to review its evidence and last-reviewed date.