11x vs Artisan
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Artisan if you want ai bdr (ava) for outbound prospecting, research, and email outreach (Supervised agent, subscription).
| 11x | Artisan | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | AI BDR (Ava) for outbound prospecting, research, and email outreach |
| Type | agent | agent |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | subscription · Free plan; Intern $250/mo (billed annually) |
| Best for | mid-market, enterprise | smb, mid-market, enterprise |
| Deployment | saas | saas |
| Modalities | text, email, voice | text, email |
| Models | proprietary | model-agnostic, proprietary |
| Protocols | function-calling, rest-api | rest-api, function-calling |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | HubSpot, Salesforce, Slack, Google Calendar |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Artisan
- +Consolidates data, enrichment, intent signals, copywriting, sending, and reply handling into one tool
- +Self-serve credit pricing from a free tier is far more accessible than the prior high entry price
- +Native CRM, Slack, and Calendar integrations fit existing workflows without data migration
- -AI employee branding overstates real autonomy: humans configure campaigns, approve messaging, and manage lists
- -Outcome claims are framed as vague ranges and are not independently verified; results vary with list quality and domain reputation
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Artisan is ai bdr (ava) for outbound prospecting, research, and email outreach, best for smb, mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.