11x vs Apollo
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose 11x if you want ai digital workers for outbound sales prospecting and voice outreach (Supervised agent, enterprise); choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium).
| 11x | Apollo | |
|---|---|---|
| What it is | AI digital workers for outbound sales prospecting and voice outreach | B2B sales intelligence and engagement platform with AI GTM agents |
| Type | agent | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | enterprise · $3,750/mo (Alice Growth, billed annually) | freemium · Free $0; Basic from $49/user/mo (annual) |
| Best for | mid-market, enterprise | smb, mid-market, enterprise, developers |
| Deployment | saas | saas, api |
| Modalities | text, email, voice | text, email, voice, api |
| Models | proprietary | gemini, model-agnostic |
| Protocols | function-calling, rest-api | mcp, rest-api, function-calling |
| Integrations | HubSpot, Salesforce, Slack, G2, Gmail | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook |
| Capabilities | 4 documented | 4 documented |
11x
- +Consolidates research, list-building, multi-channel sending, reply handling, and meeting booking into one platform with CRM sync
- +Offers both outbound text/email (Alice) and AI voice agents (Julian, Mike)
- +Unified API and webhooks across workers for triggering actions from your own stack
- -TechCrunch reported in March 2025 that 11x had been claiming customers it does not have, with former employees alleging inflated ARR and high churn; 11x disputed parts and stated a retention figure (reported allegations, not adjudicated facts)
- -Pricing is high and largely opaque, with annual contracts and an entry plan in the tens of thousands per year
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Which should you choose?
11x is ai digital workers for outbound sales prospecting and voice outreach, best for mid-market, enterprise. Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.