Hailuo AI homepage

Hailuo AI

by MiniMax

MiniMax's text-to-video and image-to-video generator for creators

AI AgentAssistant

Last reviewed 2026-06-20

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Hailuo AI is the video and image generation product from MiniMax, the Shanghai-based AI company also known for the Talkie/Xingye companion app. A user writes a prompt (and optionally supplies a reference image), and Hailuo produces a short video clip, with later models adding image-to-video, subject reference, and audio. It launched in early September 2024 with a text-to-video model (Video-01), added image-to-video soon after, and as of 2026 ships the Hailuo 2.3 family along with a "Media Agent" that chains multiple models to assemble a finished clip from a single brief. Hailuo is a consumer creative tool, not an autonomous agent: it generates clips on request while a human prompts, iterates, and curates the result. It is available through the hailuoai.video web and mobile apps and via the MiniMax developer API, and most of MiniMax's individual-subscriber revenue reportedly comes from Hailuo and Talkie.

What it can do

  • Generate video from a text prompt

    Assistant

    Produces short video clips from natural-language prompts. MiniMax's first model (Video-01) generated 720p clips at 25fps with cinematic camera moves; the Hailuo 2.3 family adds more realistic motion and micro-expressions.

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  • Image-to-video animation

    Assistant

    Animates a supplied still image into a short video clip; MiniMax added image-to-video generation to Hailuo shortly after the initial text-to-video launch.

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  • Media Agent (multi-model assembly)

    Assistant

    MiniMax describes a Media Agent that takes a single brief (scene description, color, camera style, audio) and automatically matches multiple multi-modal models to produce a complete video; creators can also upload assets for step-by-step refinement. It orchestrates models but still runs under direct human prompting and review.

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  • Programmatic generation via API

    Assistant

    The MiniMax developer platform exposes text-to-video and image-to-video generation via an asynchronous API, with model values including MiniMax-Hailuo-2.3, MiniMax-Hailuo-2.3-Fast, and MiniMax-Hailuo-02.

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Strengths

  • +Early reputation for fluid, lifelike human motion in short clips
  • +Free tier with daily credits plus accessible paid plans (reportedly from $9.99/mo)
  • +Available as a web/mobile app and a developer API, with image-to-video and a Media Agent

Limitations

  • −A consumer generation tool, not an agent: a human prompts and curates every clip
  • −Short clip lengths and credit-metered generation typical of the category
  • −As a China-based MiniMax product, data residency and availability may matter for some buyers

Overview

Hailuo AI is the video and image generation product from MiniMax, an AI company founded in Shanghai in 2021 and backed by investors including Alibaba and Tencent. MiniMax launched Hailuo's first text-to-video model (Video-01) in early September 2024, where it quickly gained a following among AI video creators for fluid, lifelike human motion. As of 2026 it ships the Hailuo 2.3 model family plus a Media Agent.

What it does

Hailuo generates short video clips from a text prompt or from a supplied still image. The original Video-01 model produced 720p clips at 25fps with cinematic camera moves; MiniMax added image-to-video shortly after launch, and the Hailuo 2.3 family reportedly improves physical realism, stylization (anime, illustration, ink wash, game CG), and character micro-expressions. The Media Agent takes a single brief (scene, color, camera style, audio) and automatically matches multiple multi-modal models to assemble a finished clip, with optional asset uploads for step-by-step refinement. Generation runs on request under direct human control: you prompt, review, and iterate, which is why its autonomy is assistant, not agent.

Integrations & setup

Hailuo is available through the hailuoai.video web and mobile apps. For developers, MiniMax exposes text-to-video and image-to-video generation via an asynchronous API on its open platform, with model values including MiniMax-Hailuo-2.3, MiniMax-Hailuo-2.3-Fast, and MiniMax-Hailuo-02. The models are also surfaced through third-party hosts such as Replicate, fal, and Segmind. The underlying models are MiniMax-proprietary.

Pricing

Hailuo offers a free tier with daily credits (reportedly enough for a few short videos per day) and paid subscription plans, reported to start around $9.99/mo, with higher tiers granting more monthly credits. Credit cost scales with resolution. Figures here are from third-party reporting and MiniMax's subscribe page; check the official page for current numbers. API usage is billed separately per generation.

Best for / not for

It is best for creators and marketers who want quick, expressive short-form AI video from text or images, and for developers who want a generation API. It is not suited to anyone needing an autonomous, multi-step workflow, long-form output, or strict data-residency guarantees for a China-based vendor.

Alternatives

Runway offers generative video plus editing and pipelines; OpenAI's Sora and Kuaishou's Kling are other leading text-to-video generators in the same consumer-creative category.

What people are saying

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FAQ

Who makes Hailuo AI?+

Hailuo AI is made by MiniMax, an AI company founded in Shanghai in 2021 and backed by investors including Alibaba and Tencent. MiniMax also operates the Talkie/Xingye companion app.

Is Hailuo AI an AI agent?+

Not really. Hailuo is a text-to-video and image-to-video generation tool. A human writes the prompt and iterates on the output, so it sits at the assistant level of autonomy. Its "Media Agent" chains multiple models to assemble a clip but still runs under direct human prompting and review.

What can Hailuo AI do?+

Hailuo generates short video clips from text prompts or from a supplied image, with later models adding more realistic motion, micro-expressions, and audio. It is available through the hailuoai.video apps and the MiniMax developer API.

Sources

Last reviewed 2026-06-20

Alternatives & related

Runway
Generative AI for text-to-video, image, and video editing
Sora
OpenAI's text-to-video model with synced audio and self-insertion cameos