Instantly vs Lusha
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Instantly if you want cold email and outbound sales platform with ai copilot and reply agents (Supervised agent, subscription); choose Lusha if you want b2b contact data and sales intelligence with ai prospecting and enrichment (Assistant, freemium).
| Instantly | Lusha | |
|---|---|---|
| What it is | Cold email and outbound sales platform with AI copilot and reply agents | B2B contact data and sales intelligence with AI prospecting and enrichment |
| Type | product-with-agents | product-with-agents |
| Autonomy | Supervised agent | Assistant |
| Pricing | subscription · Outreach Growth from $47/mo; bundle plans (with AI Sales Agent) from $85/mo | freemium · Free tier (reportedly ~70 credits/mo); paid Pro and Premium are credit-based per user; Scale is custom |
| Best for | smb, mid-market, developers | smb, mid-market, enterprise |
| Deployment | saas, api | saas, api |
| Modalities | text, email, api | text, email, browser, api |
| Models | proprietary | proprietary |
| Protocols | rest-api, mcp | rest-api |
| Integrations | HubSpot, Salesforce, Pipedrive, Zapier, Make, Slack | Salesforce, HubSpot, Pipedrive, Zoho CRM, monday CRM, Bullhorn |
| Capabilities | 4 documented | 5 documented |
Instantly
- +Strong deliverability and warmup tooling built for high-volume cold email
- +Affordable entry point with self-serve, transparent plan tiers
- +Bundles lead database, sending, inbox, and AI agents in one platform
- -Multi-product pricing (sending, leads/credits, CRM, AI) stacks up; real spend often far above the headline price
- -AI agent actions consume credits (reportedly five credits per action), a separate metered cost
Lusha
- +Fast self-serve contact lookup with a free tier and a browser extension over LinkedIn and company sites
- +Multiple ingestion paths: platform search, browser plugin, bulk CSV enrichment, and a public API
- +Broad CRM and workflow integrations (Salesforce, HubSpot, Outreach, Salesloft, Zapier, Make, n8n)
- -Credit-based, per-seat pricing can inflate real cost, and Premium/Scale tiers are quote-gated for high volume
- -Data accuracy varies by region and is a recurring point in third-party reviews
Which should you choose?
Instantly is cold email and outbound sales platform with ai copilot and reply agents, best for smb, mid-market, developers. Lusha is b2b contact data and sales intelligence with ai prospecting and enrichment, best for smb, mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.