Apollo vs Rox
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Rox if you want agentic crm that deploys ai agent swarms for enterprise revenue teams (Supervised agent, freemium).
| Apollo | Rox | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | Agentic CRM that deploys AI agent swarms for enterprise revenue teams |
| Type | product-with-agents | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | freemium · Free (2,000 actions/mo); Core $50/mo |
| Best for | smb, mid-market, enterprise, developers | enterprise, mid-market |
| Deployment | saas, api | saas, api |
| Modalities | text, email, voice, api | text, api |
| Models | gemini, model-agnostic | claude |
| Protocols | mcp, rest-api, function-calling | function-calling, rest-api, mcp |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | Salesforce, HubSpot, Google Workspace, Slack, Zoom, Gong |
| Capabilities | 4 documented | 5 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Rox
- +Warehouse-native data integration is more ambitious than point sales tools
- +Built-in guardrails, audit logs, source traces, and reversible actions address enterprise agent concerns
- +Credible technical team and a named, current model stack
- -"Revenue on autopilot" marketing overstates autonomy versus its own docs, which describe human approval gates
- -Heavily enterprise and account-based; likely overkill for SMBs and transactional sales
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Rox is agentic crm that deploys ai agent swarms for enterprise revenue teams, best for enterprise, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced Apollo and Rox profiles. Open either profile to review its evidence and last-reviewed date.