Apollo vs Rox
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Rox if you want agentic crm that deploys ai agent swarms for enterprise revenue teams (Supervised agent, freemium).
| Apollo | Rox | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | Agentic CRM that deploys AI agent swarms for enterprise revenue teams |
| Type | product-with-agents | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | freemium · Free (2,000 actions/mo); Core $50/mo |
| Best for | smb, mid-market, enterprise, developers | enterprise, mid-market |
| Deployment | saas, api | saas, api |
| Modalities | text, email, voice, api | text, api |
| Models | gemini, model-agnostic | claude |
| Protocols | mcp, rest-api, function-calling | function-calling, rest-api, mcp |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | Salesforce, HubSpot, Google Workspace, Slack, Zoom, Gong |
| Capabilities | 4 documented | 5 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Rox
- +Warehouse-native data integration is more ambitious than point sales tools
- +Built-in guardrails, audit logs, source traces, and reversible actions address enterprise agent concerns
- +Credible technical team and a named, current model stack
- -"Revenue on autopilot" marketing overstates autonomy versus its own docs, which describe human approval gates
- -Heavily enterprise and account-based; likely overkill for SMBs and transactional sales
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Rox is agentic crm that deploys ai agent swarms for enterprise revenue teams, best for enterprise, mid-market. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.