Apollo vs Outreach
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Outreach if you want sales engagement platform with an ai agent suite for revenue teams (Supervised agent, enterprise).
| Apollo | Outreach | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | Sales engagement platform with an AI agent suite for revenue teams |
| Type | product-with-agents | product-with-agents |
| Autonomy | Supervised agent | Supervised agent |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | enterprise |
| Best for | smb, mid-market, enterprise, developers | mid-market, enterprise |
| Deployment | saas, api | saas, api |
| Modalities | text, email, voice, api | text, email, voice, api |
| Models | gemini, model-agnostic | model-agnostic |
| Protocols | mcp, rest-api, function-calling | mcp, rest-api, function-calling |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | Salesforce, Microsoft Dynamics 365, HubSpot, Gmail, Outlook, Google Meet |
| Capabilities | 4 documented | 4 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Outreach
- +Powerful, well-reviewed branching cadences and a mature AI/CI suite
- +Deep native Salesforce integration
- +Ships MCP and a developer API for automation
- -Expensive with hidden implementation costs and a quote-only sales path
- -Steep learning curve and meaningful admin burden
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Outreach is sales engagement platform with an ai agent suite for revenue teams, best for mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced Apollo and Outreach profiles. Open either profile to review its evidence and last-reviewed date.