Apollo vs Magical
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Magical if you want ai text expander and autofill chrome extension for repetitive typing and data entry (Copilot, freemium).
| Apollo | Magical | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | AI text expander and autofill Chrome extension for repetitive typing and data entry |
| Type | product-with-agents | product-with-agents |
| Autonomy | Supervised agent | Copilot |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | freemium · ~$6.50/mo (reported) |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market, enterprise |
| Deployment | saas, api | saas |
| Modalities | text, email, voice, api | text, browser |
| Models | gemini, model-agnostic | gpt, proprietary |
| Protocols | mcp, rest-api, function-calling | none |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | Salesforce, Zendesk, Gmail, LinkedIn, Greenhouse, Google Sheets |
| Capabilities | 4 documented | 4 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Magical
- +Fast text expansion and one-click autofill that work across most websites without setup, integrations, or APIs
- +Built-in AI writer drafts and personalizes replies inline
- +Free tier and low-cost paid plans for the core extension
- -Browser-extension model ties automation to the Chrome session; it is a copilot, not a hands-off agent
- -Enterprise agentic and healthcare-agent tiers are sold via demo/contact with no public self-serve pricing
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Magical is ai text expander and autofill chrome extension for repetitive typing and data entry, best for smb, mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.