Apollo vs Lusha
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Lusha if you want b2b contact data and sales intelligence with ai prospecting and enrichment (Assistant, freemium).
| Apollo | Lusha | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | B2B contact data and sales intelligence with AI prospecting and enrichment |
| Type | product-with-agents | product-with-agents |
| Autonomy | Supervised agent | Assistant |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | freemium · Free tier (reportedly ~70 credits/mo); paid Pro and Premium are credit-based per user; Scale is custom |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market, enterprise |
| Deployment | saas, api | saas, api |
| Modalities | text, email, voice, api | text, email, browser, api |
| Models | gemini, model-agnostic | proprietary |
| Protocols | mcp, rest-api, function-calling | rest-api |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | Salesforce, HubSpot, Pipedrive, Zoho CRM, monday CRM, Bullhorn |
| Capabilities | 4 documented | 5 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Lusha
- +Fast self-serve contact lookup with a free tier and a browser extension over LinkedIn and company sites
- +Multiple ingestion paths: platform search, browser plugin, bulk CSV enrichment, and a public API
- +Broad CRM and workflow integrations (Salesforce, HubSpot, Outreach, Salesloft, Zapier, Make, n8n)
- -Credit-based, per-seat pricing can inflate real cost, and Premium/Scale tiers are quote-gated for high volume
- -Data accuracy varies by region and is a recurring point in third-party reviews
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Lusha is b2b contact data and sales intelligence with ai prospecting and enrichment, best for smb, mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.
This comparison is generated from the sourced Apollo and Lusha profiles. Open either profile to review its evidence and last-reviewed date.