Apollo vs Lusha
A side-by-side comparison of capabilities, autonomy, integrations, and pricing to help you choose.
Short answer: choose Apollo if you want b2b sales intelligence and engagement platform with ai gtm agents (Supervised agent, freemium); choose Lusha if you want b2b contact data and sales intelligence with ai prospecting and enrichment (Assistant, freemium).
| Apollo | Lusha | |
|---|---|---|
| What it is | B2B sales intelligence and engagement platform with AI GTM agents | B2B contact data and sales intelligence with AI prospecting and enrichment |
| Type | product-with-agents | product-with-agents |
| Autonomy | Supervised agent | Assistant |
| Pricing | freemium · Free $0; Basic from $49/user/mo (annual) | freemium · Free tier (reportedly ~70 credits/mo); paid Pro and Premium are credit-based per user; Scale is custom |
| Best for | smb, mid-market, enterprise, developers | smb, mid-market, enterprise |
| Deployment | saas, api | saas, api |
| Modalities | text, email, voice, api | text, email, browser, api |
| Models | gemini, model-agnostic | proprietary |
| Protocols | mcp, rest-api, function-calling | rest-api |
| Integrations | Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Outlook | Salesforce, HubSpot, Pipedrive, Zoho CRM, monday CRM, Bullhorn |
| Capabilities | 4 documented | 5 documented |
Apollo
- +Affordable all-in-one database plus sequencing with a free tier that lowers the barrier
- +Fast, intuitive filters and prospecting
- +Developer-friendly: REST API, MCP server, CLI, and published llms.txt
- -Data accuracy varies, with reported bounce rates and weaker international coverage
- -Credit-based consumption can inflate real costs
Lusha
- +Fast self-serve contact lookup with a free tier and a browser extension over LinkedIn and company sites
- +Multiple ingestion paths: platform search, browser plugin, bulk CSV enrichment, and a public API
- +Broad CRM and workflow integrations (Salesforce, HubSpot, Outreach, Salesloft, Zapier, Make, n8n)
- -Credit-based, per-seat pricing can inflate real cost, and Premium/Scale tiers are quote-gated for high volume
- -Data accuracy varies by region and is a recurring point in third-party reviews
Which should you choose?
Apollo is b2b sales intelligence and engagement platform with ai gtm agents, best for smb, mid-market, enterprise, developers. Lusha is b2b contact data and sales intelligence with ai prospecting and enrichment, best for smb, mid-market, enterprise. The right choice depends on the autonomy level you want, your existing integrations, and your budget, all compared above.